Twelve years of people work.

I started in recruitment coordination at a company that grew from 30 to 400 people in two years, and learned the hard way what happens when hiring outpaces everything around it. Since then I have run people functions inside a fintech scaleup and a 900-person logistics group, and for the last five years I have worked independently with founders and leadership teams.

How I work

Every engagement starts with a paid two-week audit: interviews with your leadership team and a cross-section of employees, a look at your actual data rather than your intentions, and a ranked list of what to fix and what to leave alone. Some clients take that list and run it themselves. Others keep me on to build the things on it.

I do not sell frameworks. Most companies already have more process than they follow, and adding another template on top makes things worse. The work is usually removing, simplifying and then enforcing the few things that actually change behaviour.

Who I work with

• Founder-led companies between 25 and 250 people, usually growing fast enough that last year's approach has stopped working.
• Leadership teams who want honest answers rather than a report that agrees with them.
• HR teams of one, who need a second experienced pair of hands rather than a supervisor.

Credentials

• SHRM-SCP certified.
• CIPD Level 7 Advanced Diploma in Strategic People Management.
• Certified in Hogan assessments and trained in mediation.

Based in Dubai, working with teams across Europe, the Gulf and North America.